London transport_Traffic Problem

 

Victor Galbraith, 1959

<The better way is to stagger your working hours>

Another approach to reducing peak traffic urged passengers to stagger their working hours. Galbraith uses caricature form to spread this message simply, using an eye-catching and bold design. And the logo of London underground replaces tires, which enable people easy to understand the theme of poster.

William Kerridge Haselden, 1920

<Traffic>

As commuter numbers increased throughout the 1920s, so did overcrowding during peak travel times. This poster reminds passengers to travel at off-peak times where possible. In addition, Haselden also uses illustration to show this traffic situation.

Aldo Cosomati, 1927

<The pulse of London life>

This poster presents the fluctuating numbers of passengers each day on London's Underground and Bus. Red and blue stand for the London’s bus and underground respectively. What’s more, times and causes of peak traffic are highlighted, encouraging passengers to reassess their journey.

From above three posters, I feel that caricature form is fantastic way in design, which is amusing and makes people receive information rapidly. Furthermore, designers’ inspiration usually comes from their lives and experience (including traffic problem). Maybe designs can’t solve that question, but they can arouse people’s concern. For example, people just know that they caught by traffic jams, but they are not realized that the important reason which leads to traffic jam is they perversely likes to travel at the same moment.