The China Environmental Protection Foundation wanted to encourage people to walk more and drive less.
In this case, they use a busy pedestrian crossing where both pedestrians and drivers meet. They cover the crossing with a giant canvas of a large leafless tree. Placed on either side of the road were sponges, cushions soaked in green, environmentally friendly paint. As people walked across and stepped onto the sponges, they created green footprints. Each green footprint added to the canvas like leaves growing on a bare tree, conveying the message that walking helps create a greener environment.
Environmental protection has become people's popular topic all over the word. As result, designers want to appeal people reduce pollution in their work. However, posters could not give people a deep impression. If people could participate in this advertisement, I think it will give memorable moment for visitors.
I always want to find a way to express a change process in a paper. I think we can show it except using video. Take this case for example, people’s participation make this tree turn green. In other words, it is changing on a paper. This discovery makes me excited.
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