In fact, sign language is very complex. Thus, I will simplify these gestures, making people easier to receive the information. I will taking the Anti-war logo for example, it associates two semaphores of the Navy, representing 2 letters “N” and “D” which is the first letter of “Nuclear” and "Disarmament”. It means anti-nuclear movement. This logo uses simple line to express gestures of these letters.
This logo is my exprienment. It designed for Beijing production safety supervision system, and the inspiration of the creation comes from the stopping hand signal of traffic police. The logo adopts the stopping hand signal of traffic police to indicate the prevention of unsafe production, and a 人-shaped silhouette reflects the concept of putting people first and safe development. The eye-striking color of bright red is mainly adopted for caution. The logo looks simple, and facilitates identification and publicity of the brand concept/culture. The use of positive and negative figures makes the logo look fresh and authoritative.
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