Definition: Sensory design aims to establish an overall diagnosis of the sensory perceptions of a object, and define appropriate means to design or redesign it on that basis. It involves an observation of the diverse and varying situations in which a given product or object is used in order to measure the users' overall opinion of the product, its positive and negative aspects in terms of tactility , appearance , sound and so on.
This advertising is designed by Studio Tonne. They associate geometric figures, different colors and movement to express the sound property of the toys. To be more specific, a variety of color could show different wavelength of the sound in this advertising, which can make people see different change of the voice from ad. I
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